#Definition of observation free#

There are several situations under which quantitative observation can be implemented.

#Definition of observation free#

Get Your Free Account Now Quantitative Observation Examples Start collecting Quantitative Observation insights with Surveys On this basis of this plan, settings are changed and method of conducting this observation is decided. Create a plan: Based on the purpose of observation, a quantitative observation plan is created.can be created to analyze collected data. Rich quantitative observational data can be processed using codes/scores, for example, evaluation scales, checklists, tables etc. Methods to process and analyze data: There are various methods and to process and analyze collected information.Use various instruments: Instruments such as rulers, thermometers, balances etc.

Numerical results: All the results of quantitative observation are numerical.

Conduct statistical analysis: Quantitative observation verifies details by conducting statistical analysis of a statement.

A quantitative result can be derived for the qualitative observation to increase reliability on the results.

Improve reliability of results: For a marketer to have a quantity linked to his/her qualitative observation, he/she needs to conduct quantitative observation as well.

Bias-free Results: As the results are quantified, the observations derived from those are free from bias but have a margin of error involved and is usually based on a hypothesis.

Scientific Research: This method measures and “quantifies” multiple aspects mainly for scientific research.

Sample Creation: A sample should be formed for quantitative observation and the size of this sample should be considerably large for researchers to generalize the observation to the entire population.

Constant Results: Results of this observation method are constant – the boiling point of water at sea level will be 100☌ and will not change with other variables remaining constant.

For example, the boiling temperature of water at sea level is 100☌ is a quantitative observation.

Accuracy: Under quantitative observation, data can be measured (quantified) and so, it produces accurate results in comparison to other methods such as qualitative observation which produce results that can’t be quantified.

Learn more: Quantitative Market Research Quantitative Observation Characteristics Quantitative observation is usually conducted by sending out surveys, questionnaires or polls. The University of South Alabama has termed Quantitative Observation as “Standardized Observation” and it is mostly used in scientific research as it produces statistically observed information. Once a market researcher collects data from the sample, the process of analysis begins and observed results are attained.

By considering a large population, the observation results are most likely to have higher credibility. It is important to have a larger sample size so that the observations can be made considering most of the diversities that exist in a population. This observation technique is conducted on a sample which best represents the target market. It implies observation of any entity that can be associated with a numeric value such as age, shape, weight, volume, scale etc. Results of quantitative observation are derived using statistical and numerical analysis methods. Quantitative observation is an objective collection of data which is primarily focused on numbers and values – it suggests “associated to, of or depicted in terms of a quantity”.